E-Business Assignment - 4191 Words

E-Business Assignment NAME: GONG YUCHENG DATE: 02/2003 The Internet and Web provide an infrastructure that enables buyers and sellers to find each other online. Companies are now having new sales channels for their products and services, and numerous electronic markets are available for buying and selling at offer prices or through various auction mechanism. Therefore, e-business could include almost all of the issues facing companies who practice business online, including: payment processing, software applications that manage customers or trading partners, outsourced applications and globalization. In the past two years, e-business seems to have permeated every aspect of daily life. In just a short time, both individuals and†¦show more content†¦Even more, the brand value of Ford has arrived $36.4 billion which is in the first place of automobile industry. There are basically four components of a business model as Rayport and Jaworski (2001) pointed out: 1) A value proposition or a value cluster for targeted customers ¡Ã‚ ªproducts; 2) A marketspace offering ¡Ã‚ ªmarket; 3) A unique, defendable resource system; 4) Financial model. Firstly, a value proposition or a value cluster is one of the most important components of a business model. The construction of a value proposition or a value cluster requires management to specify the following three items according to Rayport and Jaworski (2001): (1) choice of target segment/segments, (2) choice of focal customer benefits/combination benefits, (3) rationale for why the firm/and its partners can deliver the benefit package significantly better than competitors. The difference between a value proposition and a value cluster might because the customization capabilities is available to online business, multiple segments of clusters can be addressed with a variety or combination of benefits offered. l Choice of segment/segments: As we already knew that at the beginning of the both companies their segment is automobile. With the growth, they attend to diversify their productsShow MoreRelatedE-Business Assignment2231 Words   |  9 PagesStudent name: Marcelo Chabes Student number: 3783 Class: MKT 1 Assignment 1 - Compare the E-Business strategies of TWO companies. Case study chosen: Amazon.com X Submarino.com Introduction Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle, Washington. Amazon was one of the first major companies to sell goods by Internet, and was an iconic stock in which to invest of the late 1990s dot-com bubble. 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